Odd Pops. Big personality. Built for Shopify.
Bringing a bold snack brand to life online, from its supplied designs and artwork to a custom shopping experience.
We developed the storefront, created flavour-specific product pages and brought the supporting store setup together.
A shopping experience with the brand’s personality.
Odd Pops makes air roasted snacks from popped water lily seeds. Its packaging and illustrations give each flavour a distinctive identity. The website needed to carry that character through every step of the shopping journey.
Working from the team’s supplied designs and assets, we translated the brand into a responsive Shopify storefront. The focus was on making the range easy to explore, explaining the product clearly and keeping the experience consistent from homepage to cart.
The details behind the build.
Custom homepage
Bold typography, illustrated flavour cards, brand storytelling, product benefits and subtle movement brought together in one consistent layout.
A world for each flavour
Colours drawn from the packaging, product galleries, flavour switching and clear box quantities give each product its own identity.
A clearer way to buy
Product information, ingredients, nutrition, FAQs and reviews sit alongside the buying options to help customers choose.
Consistent through to cart
A branded cart experience with shipping messaging and product recommendations keeps the shopping journey connected to the storefront.
Built for smaller screens
Responsive layouts, refined image crops and mobile navigation carry the brand across devices without losing the product focus.
Editable as the brand grows
Custom sections and theme controls let the team update content and imagery through Shopify as the range develops.
Packaging colours, carried through the page.
Each flavour has a coordinated colour treatment, paired with the cream base, strong headings and original product artwork.
The product pages bring together galleries, flavour selection, box contents and one-time or subscription buying options. Supporting information follows below, so customers can explore the details before buying.
The setup behind the storefront.
The project also covered email capture, a first-order welcome offer, branded customer notifications, and welcome and cart recovery email setup.
We worked through store content and launch revisions with the team, refining navigation, product information, blog layouts and the small details that make the site feel consistent.
One connected home for the brand.
A custom Shopify storefront that carries Odd Pops’ personality across the homepage, product range and supporting shopping experience, with editable content for the team to build on.
Designs and artwork supplied by the Odd Pops team. Shopify development and supplied design implementation by Websites by Jamie.
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